Yesterday I picked up Geoffrey Moore’s Inside the Tornado; a sequel to his best-selling book Crossing the Chasm. First off – wow. What an amazing book. Both Tornado and Chasm describe the challenges of marketing technology products through each stage
After spending the better part of three years working in ad tech, the term “sticky network effects” is simply part of my vocabulary. For those who aren’t as familiar, network effects occur when the value proposition of a product or
In hindsight, I realize I was wrong, but I was very skeptical of social networking websites in the early years. I even wrote a blog post about it back in 2009 (see: Are Social Networking Websites the Next Bubble?). The
Over the past few months I’ve been reading through chapters of The Innovator’s Solution by Clayton M. Christensen. It’s written in pretty thick business jargon so it takes a little while to get through, but the content is pure gold.