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Andrew Eifler

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Building a Collaborative Idea Environment

Just before the holidays, I gave a large internal company presentation on our 2015 strategic vision.  A lot of work went into preparing for the presentation and it was very well received.  Later that day, I was sitting at my

Andrew Eifler January 11, 2015 Business 2 Comments Read more

Managing Conflict

Last week, I noticed that my Time Warner Cable Internet bill had unexpectedly increased by about 30%.  Anyone living in a Time Warner Cable region has probably had a similar experience at some point.  It’s happened to me about once

Andrew Eifler October 12, 2014 Business 3 Comments Read more

Creating and Sustaining Momentum

I recently mentored a team of students from Skidmore College competing in the fourth annual Kenneth A Freirich Business Plan Competition.  The students, Alexander Nassief ’16 and Zach Rohde ’14 of Rum Dogs Inc, were exceptional to work with and

Andrew Eifler May 26, 2014 Business No Comments Read more

Which Game are You Playing – Pick15 or Tic-Tac-Toe?

Today I set out on my last training run for next weekend’s Brooklyn Half Marathon.  Usually I run with Miranda, but since she’s away this weekend I brought The Design Of Everyday Things by Donald A. Norman on audiobook to

Andrew Eifler May 11, 2014 Business 1 Comment Read more

Sticky Business Models

Just a quick thought for this week.  With a few weddings coming up this Spring and Summer (including mine), I’ve recently taken an increased interest in suits and formalwear.  Shopping around this weekend for a few items to fill in

Andrew Eifler May 4, 2014 Business 3 Comments Read more

Fanatical Belief: The Greatest Human Motivator

This weekend I started reading Looptail: How One Company Changed the World by Reinventing Business.  Overall the book is very thought provoking and I’m really enjoying the story.  The book is written from the perspective of Bruce Poon Tip, a

Andrew Eifler March 30, 2014 Business 1 Comment Read more

Jack Rabbit – A Genius Business Model

Miranda and I are training for the Brooklyn Half Marathon in May, and this past week we went to get new running shoes.  Usually it takes me forever – weeks – to buy new running shoes.  The reason it takes

Andrew Eifler March 16, 2014 Business 1 Comment Read more

Process Design

In many organizations, “process” is a dirty word.  Some see process as disempowerment: someone telling you how to do you job.  Process can eliminate freedom, create bureaucracy, and dictate action.  Having a process forced onto you is, quite literally, someone

Andrew Eifler February 17, 2014 Business 3 Comments Read more

Sticky Network Effects and Influencing the Behavior of Your Customers

After spending the better part of three years working in ad tech, the term “sticky network effects” is simply part of my vocabulary.  For those who aren’t as familiar, network effects occur when the value proposition of a product or

Andrew Eifler January 20, 2014 Ad Tech, Business 1 Comment Read more

Sales Lessons: Buying a Mattress

This weekend Miranda and I set out to buy a new mattress.  Our current bed is old and giving us both back pain, so we decided that it was time to get a new one.  My family warned us that

Andrew Eifler December 30, 2013January 5, 2014 Business 3 Comments Read more
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