After a nice walk through Central Park and an afternoon feast of Chinese food – I sat down at my computer to write about viral marketing. While formulating some ideas, I casually looked up twitpic.com to see how many views
Learning to be Comfortable with Uncertainty
As someone who has spent a significant amount of time conducting primary and secondary research, it’s my natural inclination to always want to define and isolate discrete variables. I approach most problems with the following 2-step problem solving technique: Step
The Role of Research in Media Planning and Buying
This upcoming Friday (3/5) I’ve been invited to speak to a Marketing Research class at Skidmore College. The purpose of my presentation will be to show the students all the different ways research is used in Media Planning and Buying
What goes up…
According to theories by scientists such as Stephen Hawking and Roger Penrose – theories on which my grasp is tenuous at best – the only thing that keeps the universe from collapsing in on itself is its perpetual expansion. As
Coevolution
An analogy: Advertisers:Media as Bees:Flowers Both pairs above have coevolved to support each other. Bees pollinate flowers because they are interested in the nectar, just as advertisers pay media companies because they are interested in advertising to their audience. Coevolution
Duplication
I’m very interested to hear your thoughts on this topic. In my line of work we try to reach the right consumers with our advertising message to motivate action. One of the variables that we take into account when building