Early in my career, I made a simple promise to two professors at Skidmore College who focus on Advertising and Marketing. I told them that each time they invite me up to talk to their students I will prepare a
How to Sell Cable TV to Millennials
On my 12th birthday I discovered what it meant to be a millennial. As a present, my sister offered to take me to a music store and buy me a CD. Eleven years my senior, and a solid “Gen X’er,”