On the first line of the first page of Jack Scissors and Roger Baron’s “Advertising Media Planning” (Seventh Edition) text book you will find this quote: “Throughout history, the form of mass media has been determined and limited by the
The Future of Media in 100 Words
For this week, I’ve challenged a few of my coworkers to answer the following question in 100 words of less: What is going to be the best way to reach consumers in 5 years? Here is my first try –