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Andrew Eifler

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Author: Andrew Eifler

Why I Joined TripleLift

After seven and a half wonderful years at AppNexus / Xandr (which was the best home and family I ever could have asked for) I’ve made the exciting decision to join the TripleLift team as SVP, Product.  Official coverage here from MediaPost. What

Andrew Eifler January 9, 2019April 21, 2020 Uncategorized No Comments Read more

WaterWipes: A Product Management Case Study

(Quick acknowledgement: I learned about the concept of Value Drivers, mentioned in this post, from Dr. Dwight Porter Ph.D of Applied Decision Resources – I’ve been very lucky to be his student over the past 6+ years.) Back in 2017,

Andrew Eifler September 2, 2018 Product Management 4 Comments Read more

Supply Chain Antics: When Your Vendor Tries to Turn You into a Reseller

Those of you who know me, or those of you who have been curious enough to click on the “Jewelry Portfolio” button in the upper right of this website, know that I’m a hobbyist metalsmith.  I studied metalsmithing in college

Andrew Eifler August 19, 2018August 19, 2018 Business 4 Comments Read more

The Difference Between Winning and Losing

When I was in 4th or 5th grade, I went on a summer hiking trip up in the Adirondack mountains.  It was a three-day trip with about 15 kids.  At night we camped out in tents along the trail. Overall,

Andrew Eifler August 12, 2018 Life, Uncategorized No Comments Read more

A-B-D: Always Be Demoing

Back in 2015, I was introduced to Jonah Goodhart, CEO of MOAT.  Jonah is a well-known ad-tech leader with many exits to his name (you can read more about Jonah here) but, at the time, I knew him primarily as

Andrew Eifler July 29, 2018 Ad Tech, Product Management No Comments Read more

The Two Under Two Club

With full hearts we welcomed our second son Graham into the world this past week.  He’s doing beautifully, as is his mother, and his older brother Jack is handling the transition with class. When we came home from the hospital

Andrew Eifler July 22, 2018 Uncategorized 1 Comment Read more

A Lesson in the Power of Price Perception – Courtesy of Build-A-Bear Workshop

Last Thursday, Build-A-Bear workshop announced that they would allow customers to “pay their age” for their products.  For those not familiar, Build-A-Bear workshop sells customizable teddy bears and other stuffed animals for – after customizations – roughly $50-$60, so it’s

Andrew Eifler July 15, 2018 Uncategorized No Comments Read more

Hey – Do you want to invest in Bitcoin?

I got the text around the start of the year.  Some of you have gotten the same text.  Mine came from an old friend who works in the financial industry – but he was far from the only person asking

Andrew Eifler May 6, 2018May 6, 2018 Economics No Comments Read more

Talking About Politics and Online Trolls

If you ask most people, they will say that religion and politics are the two things you should never talk about with family or business associates.  Those two topics are just too divisive – it’s too risky to even talk

Andrew Eifler April 15, 2018April 15, 2018 Life 2 Comments Read more

Creating True Long-Term Value

How many different ways are there to create true long-term value? It’s difficult to even think of how to answer such a question. Hmm.. let’s see, there are lots of different industries to start, so that makes the problem pretty

Andrew Eifler March 25, 2018 Business No Comments Read more
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