Back in 2015, I was introduced to Jonah Goodhart, CEO of MOAT. Jonah is a well-known ad-tech leader with many exits to his name (you can read more about Jonah here) but, at the time, I knew him primarily as
The Power of Google: My Story of Being Blacklisted
On or around April 22nd 2017, this blog (andreweifler.com) was removed from the Google search index. The impact was devastating. (Daily sessions driven by Google Search to andreweifler.com between October ’16 and October ’17) As you can see, some days
How I Explain Ad Tech to My Parents
Like many people who work in the field of advertising technology, I have a really hard time talking to my parents about my job. They know I work with computers and they understand that my work involves advertising – but
Running a Website Business is Really, Really Hard and Google Makes All of the Money
Two weeks back*, Brian O’Kelley wrote the second part of his Forbes series entitled “Can Technology Save Journalism.” The article, which is very good, talks about some of the problems facing digital publishers today – namely that they don’t make
What Differentiates One DSP over Another?
This is a repost from Quora – if you like it, please follow this link and “upvote”! —– Disclaimer: I have a bit of a horse in this race because I lead buy side product for AppNexus and one of
Who was right?
Thinking back over the past four plus years working in ad tech there has been a lot of change. Companies have launched and folded, industries have shifted, and business opportunities have come and gone. Amid this rapidly shifting landscape, I often
How to Deal with Dozens of Evaluation Metrics in High Tech Product Management
One of the primary challenges of product management in a high technology industry is dealing with all of the different variables that customers consider when they make a purchase decision. Generically, there’s price, performance, usability, visual appeal, portability, utility, etc.
Core Strategic Vision
This weekend I picked up Product Strategy in High Technology Companies by Michael E. McGrath, a book about how companies succeed and fail in the rapidly evolving high tech space. From the start of the book, McGrath dives right in
Making a Difference
Leading a product management group for AppNexus – a high growth technology company – means that I’m almost always recruiting, talking to people who are interested in our company, or selling candidates on joining our team. It’s actually a part
The Bowling Alley
Yesterday I picked up Geoffrey Moore’s Inside the Tornado; a sequel to his best-selling book Crossing the Chasm. First off – wow. What an amazing book. Both Tornado and Chasm describe the challenges of marketing technology products through each stage