Skip to content

Andrew Eifler

Thoughts on Media, Advertising, Technology and Business

Menu

  • About
  • Jewelry Portfolio

Ad Tech

A-B-D: Always Be Demoing

Back in 2015, I was introduced to Jonah Goodhart, CEO of MOAT.  Jonah is a well-known ad-tech leader with many exits to his name (you can read more about Jonah here) but, at the time, I knew him primarily as

Andrew Eifler July 29, 2018 Ad Tech, Product Management No Comments Read more

The Power of Google: My Story of Being Blacklisted

On or around April 22nd 2017, this blog (andreweifler.com) was removed from the Google search index. The impact was devastating. (Daily sessions driven by Google Search to andreweifler.com between October ’16 and October ’17) As you can see, some days

Andrew Eifler October 22, 2017October 22, 2017 Ad Tech, technology 8 Comments Read more

How I Explain Ad Tech to My Parents

How I Explain Ad Tech to My Parents

Like many people who work in the field of advertising technology, I have a really hard time talking to my parents about my job.  They know I work with computers and they understand that my work involves advertising – but

Andrew Eifler March 19, 2017 Ad Tech 3 Comments Read more

Running a Website Business is Really, Really Hard and Google Makes All of the Money

Two weeks back*, Brian O’Kelley wrote the second part of his Forbes series entitled “Can Technology Save Journalism.”  The article, which is very good, talks about some of the problems facing digital publishers today – namely that they don’t make

Andrew Eifler September 25, 2016 Ad Tech 2 Comments Read more

What Differentiates One DSP over Another?

This is a repost from Quora – if you like it, please follow this link and “upvote”! —– Disclaimer: I have a bit of a horse in this race because I lead buy side product for AppNexus and one of

Andrew Eifler April 3, 2016 Ad Tech No Comments Read more

Who was right?

Thinking back over the past four plus years working in ad tech there has been a lot of change. Companies have launched and folded, industries have shifted, and business opportunities have come and gone. Amid this rapidly shifting landscape, I often

Andrew Eifler October 25, 2015 Ad Tech 1 Comment Read more

How to Deal with Dozens of Evaluation Metrics in High Tech Product Management

One of the primary challenges of product management in a high technology industry is dealing with all of the different variables that customers consider when they make a purchase decision. Generically, there’s price, performance, usability, visual appeal, portability, utility, etc.

Andrew Eifler June 14, 2015June 14, 2015 Ad Tech 1 Comment Read more

Core Strategic Vision

This weekend I picked up Product Strategy in High Technology Companies by Michael E. McGrath, a book about how companies succeed and fail in the rapidly evolving high tech space. From the start of the book, McGrath dives right in

Andrew Eifler May 31, 2015 Ad Tech 2 Comments Read more

Making a Difference

Leading a product management group for AppNexus – a high growth technology company – means that I’m almost always recruiting, talking to people who are interested in our company, or selling candidates on joining our team. It’s actually a part

Andrew Eifler May 17, 2015May 20, 2015 Ad Tech 4 Comments Read more

The Bowling Alley

Yesterday I picked up Geoffrey Moore’s Inside the Tornado; a sequel to his best-selling book Crossing the Chasm.  First off – wow.  What an amazing book.  Both Tornado and Chasm describe the challenges of marketing technology products through each stage

Andrew Eifler September 28, 2014September 28, 2014 Ad Tech, technology 3 Comments Read more
  • « Previous
Me

Categories

  • 100 Words Project (1)
  • Ad Tech (13)
  • Advertising (44)
  • Business (79)
  • Digital Media Analytics (2)
  • Economics (16)
  • Education (18)
  • Entrepreneurship (3)
  • Human Behavior (54)
  • Investing (1)
  • Job Search (5)
  • Life (116)
  • Media Planning (26)
  • New York City (8)
  • Product Management (18)
  • Psychology (4)
  • Sustainability (8)
  • technology (63)
  • Uncategorized (63)

Archives

Tags

Ad Tech Advertising Advertising Technology Business History Change Communication Competition Digital Media Discipline Disruptive Innovation Dreams Education Evolution Human Behavior Human Limitations Innovation Intelligence Introspection Leadership Learning Learning Every Day Life Management Media Media Planning Meditation Motivation Organizational Behavior Passion Politics Process Productivity Product Management Running Sales Simplicity Six Sigma Skidmore College Steve Jobs Strategy Stress technology The Future Vacation Value Creation
Copyright © 2025 Andrew Eifler. All rights reserved. Theme Spacious by ThemeGrill. Powered by: WordPress.