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Andrew Eifler

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Sticky Network Effects and Influencing the Behavior of Your Customers

After spending the better part of three years working in ad tech, the term “sticky network effects” is simply part of my vocabulary.  For those who aren’t as familiar, network effects occur when the value proposition of a product or

Andrew Eifler January 20, 2014 Ad Tech, Business 1 Comment Read more

Profits vs Profitability

In hindsight, I realize I was wrong, but I was very skeptical of social networking websites in the early years.  I even wrote a blog post about it back in 2009 (see: Are Social Networking Websites the Next Bubble?).  The

Andrew Eifler June 16, 2013 Ad Tech, Economics 1 Comment Read more

When to Choose an Integrated vs Modular Product Architecture

Over the past few months I’ve been reading through chapters of The Innovator’s Solution by Clayton M. Christensen.  It’s written in pretty thick business jargon so it takes a little while to get through, but the content is pure gold. 

Andrew Eifler May 5, 2013 Ad Tech, Business 5 Comments Read more
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