When I worked in analytics at my ad agency, a good portion of my job was pulling reports, copying reporting data to excel, wrangling data together with vlookups, stuffing data into templates and making the same charts every month. As
How to Sell Cable TV to Millennials
On my 12th birthday I discovered what it meant to be a millennial. As a present, my sister offered to take me to a music store and buy me a CD. Eleven years my senior, and a solid “Gen X’er,”
Will Programmatic TV Advertising Kill Cable TV?
Now that “Smart” TV’s are prompting us to update their software nearly as often as our computers, it’s becoming easier to imagine a world where real-time programmatic television advertising is a reality. This shift, in itself, is a monumental change
The Evolution of Online Advertising – Presentation at Skidmore College.
This past weekend I traveled up to Skidmore College to deliver my once-per-semester guest lecture to a few business classes. In the past I’ve spoken about the structure of advertising agencies, the history of advertising, and things students can do
Sales, Presentations and PowerPoint
My definition of “Sales”: The ability of an individual to convey his or her thoughts in a clear and orderly manner such that an audience can understand and follow what is being said. Sales is an extremely important skill. I
The Future of the GRP
The universal unit of advertising measurement is the issue that will define advertising research and analytics over the next five years. Since the time of Don Draper, GRPs (Gross Rating Points) have been the predominant unit of measurement for Print,
The Meaning of “Scale” and How it’s Evolved Over Time
If the entire NYC advertising industry was simultaneously transported back to a single jr. high class – all the cool kids would be talking about “scale”. Over the last year and a half, it seems not a month goes by
The Danger of Simple Viral Messages
This weekend I enjoyed a relaxing bike ride through Prospect Park, spotting my girlfriend as she trained for the New York marathon. Riding at a runner’s pace — slow enough to allow for plenty of observation — I noticed that
Online Research in 100 Words
Soon, if not already, the millions of dollars spent annually on online survey-based research will only be applicable to an increasingly shrinking population of people – people who fill out online surveys. As the leading online research companies become more
What do you ask in interviews?
You have 100 marbles – 50 of them are black and 50 of them are white. You also have 2 brown paper bags. You can distribute the marbles however you’d like between the two brown paper bags. After you put