If Mad Men has taught one thing, it’s that the corporate offices of the 1960’s and 1970’s look very different from the offices of today. Assuming the depiction is accurate (and I trust that it is, since everything on TV
The Art of Digital Media Analytics
This week three months ago, I changed careers. I transitioned from a role in Media Planning (helping clients make advertising and media investment decisions) to a role in Digital Media Analytics (analyzing the effectiveness of digital advertising investments). Since digital