Skip to content

Andrew Eifler

Thoughts on Media, Advertising, Technology and Business

Menu

  • About
  • Jewelry Portfolio

Media Planning

Is Media Planning a Commodity?

A few weeks ago I wrote about promiscuity in advertising and how, advertising companies always tend to keep two or more vendors in competition at any given level of the supply chain. Michael Griffiths replied that this is actually a

Andrew Eifler April 14, 2014 Media Planning 3 Comments Read more

Career Success Through Non-Ladder Paths

This holiday weekend was the perfect occasion for some relaxation and reflection.  With a stomach full of turkey and plenty of travel time, I did some thinking about my past jobs.  Looking back over my career thus far, one of

Andrew Eifler December 1, 2013December 1, 2013 Media Planning 1 Comment Read more

Why Media Planning is the Most Stressful Job

In 2007, I started my career as an assistant media planner at an integrated media agency.  In many ways, it was a very difficult year.  Part of the difficulty was financial; my starting salary was just $30,000 per year.  After

Andrew Eifler August 4, 2013 Media Planning 1 Comment Read more

Inefficiency Pays

When I worked in analytics at my ad agency, a good portion of my job was pulling reports, copying reporting data to excel, wrangling data together with vlookups, stuffing data into templates and making the same charts every month.  As

Andrew Eifler September 23, 2012September 24, 2012 Advertising, Media Planning 4 Comments Read more

Selling Free Newspapers

I formulate some of my best thoughts on my way to the office after my morning workouts.  Exiting the gym, calm and collected, ideas begin to blossom as I proceed down my well-worn path to work.  On the way, I

Andrew Eifler April 1, 2012April 1, 2012 Media Planning, Psychology 2 Comments Read more

The Future of the GRP

The universal unit of advertising measurement is the issue that will define advertising research and analytics over the next five years. Since the time of Don Draper, GRPs (Gross Rating Points) have been the predominant unit of measurement for Print,

Andrew Eifler October 16, 2011 Advertising, Media Planning, technology 1 Comment Read more

The 100 Words Project: Mobile Technology

Last summer, I collaborated with Jen Beio to create the 100 Words Project (http://www.andreweifler.com/?p=127) – a fiendishly concisely challenge sum up thoughts and opinion on the future of advertising and Media. As this summer approaches, I’d like to revive the

Andrew Eifler May 22, 2011 100 Words Project, Advertising, Media Planning, technology 2 Comments Read more

Abe Maslow and Why the CDJ is Not the Answer

In 1943, Abraham Maslow introduced the “Hierarchy of Needs” as a theoretical model of human motivations, leaving a permanent mark on the curriculum of Psychology 101 classes everywhere. The main tenet of Maslow’s model is that human pursuits follow a

Andrew Eifler April 24, 2011April 24, 2011 Advertising, Media Planning No Comments Read more

Digital Media – We’re Two Steps Behind

This week I was lucky enough to attend the IAB Conference on Digital Video. Apropos to my recent career move to Analytics, the one session I found particularly interesting was the panel discussion about digital video measurement. Sitting on the

Andrew Eifler April 10, 2011 Advertising, Media Planning No Comments Read more

The Newest Fad in Online Advertising: Microtargeting

What is Microtargeting? Microtargeting is the theory that very niche audiences (micro-segments) with yet-unknown, and sometimes counter-intuitive preferences, have a high propensity for interest in a specific product or service. Here’s a (made up) example: people who have just gone

Andrew Eifler November 21, 2010 Advertising, Media Planning, technology No Comments Read more
  • « Previous
Me

Categories

  • 100 Words Project (1)
  • Ad Tech (13)
  • Advertising (44)
  • Business (79)
  • Digital Media Analytics (2)
  • Economics (16)
  • Education (18)
  • Entrepreneurship (3)
  • Human Behavior (54)
  • Investing (1)
  • Job Search (5)
  • Life (116)
  • Media Planning (26)
  • New York City (8)
  • Product Management (18)
  • Psychology (4)
  • Sustainability (8)
  • technology (63)
  • Uncategorized (63)

Archives

Tags

Ad Tech Advertising Advertising Technology Business History Change Communication Competition Digital Media Discipline Disruptive Innovation Dreams Education Evolution Human Behavior Human Limitations Innovation Intelligence Introspection Leadership Learning Learning Every Day Life Management Media Media Planning Meditation Motivation Organizational Behavior Passion Politics Process Productivity Product Management Running Sales Simplicity Six Sigma Skidmore College Steve Jobs Strategy Stress technology The Future Vacation Value Creation
Copyright © 2025 Andrew Eifler. All rights reserved. Theme Spacious by ThemeGrill. Powered by: WordPress.