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Andrew Eifler

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Why I Joined TripleLift

After seven and a half wonderful years at AppNexus / Xandr (which was the best home and family I ever could have asked for) I’ve made the exciting decision to join the TripleLift team as SVP, Product.  Official coverage here from MediaPost. What

Andrew Eifler January 9, 2019April 21, 2020 Uncategorized No Comments Read more

The Difference Between Winning and Losing

When I was in 4th or 5th grade, I went on a summer hiking trip up in the Adirondack mountains.  It was a three-day trip with about 15 kids.  At night we camped out in tents along the trail. Overall,

Andrew Eifler August 12, 2018 Life, Uncategorized No Comments Read more

The Two Under Two Club

With full hearts we welcomed our second son Graham into the world this past week.  He’s doing beautifully, as is his mother, and his older brother Jack is handling the transition with class. When we came home from the hospital

Andrew Eifler July 22, 2018 Uncategorized 1 Comment Read more

A Lesson in the Power of Price Perception – Courtesy of Build-A-Bear Workshop

Last Thursday, Build-A-Bear workshop announced that they would allow customers to “pay their age” for their products.  For those not familiar, Build-A-Bear workshop sells customizable teddy bears and other stuffed animals for – after customizations – roughly $50-$60, so it’s

Andrew Eifler July 15, 2018 Uncategorized No Comments Read more

In Lieu of Blogging: Sliding Barn Doors

I took the first few weeks of the year off from writing to work on a birthday present for my wife: sliding barn doors for our living room.  They came out pretty well! Back to writing next weekend.

Andrew Eifler January 21, 2018January 21, 2018 Uncategorized No Comments Read more

Why is Diversity and Inclusion Important?

Last week Uber CEO Travis Kalanick resigned over a litany of diversity and inclusion (D&I) related troubles.  I’ve read a lot of the coverage (including the blog post by Susan Fowler that started it all) and it’s pretty bad.  Fowler

Andrew Eifler June 25, 2017June 25, 2017 Life, Uncategorized 2 Comments Read more

Keep Innovating After You’re Big: The Benefit of the Roaming Architect

Why do small businesses innovate quickly and big businesses innovate slowly? Those who are familiar with the work of Clayton Christensen will quickly point to the Innovator’s Dilemma – a theory that involves bias in the resource allocation process of

Andrew Eifler May 14, 2017May 14, 2017 Uncategorized 3 Comments Read more

Napoleon’s Secrets to Success: Hard Work, Break the Rules, and Esprit De Corps

I’ve recently started reading Andrew Roberts’ new biography of Napoleon titled Napoleon: A Life.  For those considering picking it up – be warned: it’s quite an undertaking.  At just under 1000 pages, the book is long and very detailed.  Said

Andrew Eifler April 30, 2017 Uncategorized 1 Comment Read more

Thanks Very Much for Your Opinion, Unfortunately It’s Useless to Me

As a product manager for a technology company, people come to me all the time with suggestions for things we should do.  “We should build X new feature!”  “We should change Y process!”  “We should pay more attention to Z

Andrew Eifler April 2, 2017April 2, 2017 Uncategorized 8 Comments Read more

Learning Something New

Ever since my son was born last September, I’ve been (very slowly) teaching myself how to play the guitar.  Thanks to a busy schedule at work and home, my repertoire so far consists of two Cat Stevens songs that both

Andrew Eifler February 26, 2017 Uncategorized No Comments Read more
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