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Andrew Eifler

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The Balance of Facts vs. Opinion

  In discussing President Trump’s recent immigration ban with friends and coworkers many have mentioned the notion that we’ve entered a “post fact” or “post truth” era.  There is even a new Wikipedia page (created just last summer) to explain

Andrew Eifler February 12, 2017 Uncategorized No Comments Read more

Immigration Ban

I started writing this post last week, but I was unable to finish it.  In some ways, I’m really at a loss for words.  Like many of you, I’m terribly offended and troubled by President Trump’s executive order banning refugees

Andrew Eifler February 5, 2017February 5, 2017 Uncategorized 3 Comments Read more

Lincoln’s Boys: A Topical Retrospective of a Divided Nation

This weekend I finished reading Dr. Joshua Zeitz’ book Lincoln’s Boys: John Hay, John Nicolay, and the War for Lincoln’s Image. First let me say, the book is incredible. It’s detailed, well researched, and beautifully written. It’s also remarkably timely.

Andrew Eifler January 22, 2017 Uncategorized 1 Comment Read more

In Waze We Trust – a PM’s Perspective.

Since moving to the suburbs of New York a year and a half ago, we drive everywhere.  Going to Boston to visit the in-laws?  We drive.  Going to Baltimore to see my family?  We drive.  Going to run errands on

Andrew Eifler January 8, 2017January 16, 2017 Uncategorized 7 Comments Read more

The Turing Test of Marketing

Happy New Year and welcome to one of my favorite times of year – prediction season.  What marvelous innovations will 2017 bring? This is exactly the question I was asking myself over the holidays.  The answer came to me as

Andrew Eifler January 2, 2017 Uncategorized 2 Comments Read more

The (Hypothetical) Case for Donald Trump

So, to start, let me be clear: I do not personally think that Donald Trump should be president. Actually, I don’t intend for this to be a political commentary at all. It’s more of a thought experiment. As a New Yorker, I

Andrew Eifler September 5, 2016 Uncategorized 10 Comments Read more

The Death of Magazines (Round 2)

For a long time now, magazines have been in trouble. Everyone knows it. Below, Pew research shows slow deflation of ad sales over time for many of world’s most popular magazines. Back in 2008, when I was still working at

Andrew Eifler May 15, 2016 Uncategorized 2 Comments Read more

The True Meaning of “Programmatic”

One of the things that bothers me most about the Ad Tech industry is how we debate the meaning of industry jargon. Programmatic RTB Addressable TV Fraud Viewability DSP DMP Etc… Etc… To be clear: I don’t mind that we

Andrew Eifler May 3, 2015 Uncategorized 1 Comment Read more

Pressure

There are few feelings I remember more from high school sports than the feeling of sitting on the bus traveling to a game and knowing I was not going to play. See – I was quite good at lacrosse, but

Andrew Eifler April 27, 2015 Uncategorized No Comments Read more

Stumbling on Happiness

Last week, I picked up Stumbling on Happiness by Harvard psychologist Daniel Gilbert. Overall I’ve found the book to be quite compelling. Gilbert weaves a narrative through the human experience in an effort to explain why we feel and behave

Andrew Eifler March 15, 2015 Uncategorized No Comments Read more
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