Deciding which products to build and when is the most important decision for any high technology company. In a fast paced environment, investing in the wrong features or addressing the wrong use cases will leave you losing ground to competitors.
Early on in my agency career I wrote a 50-some page comprehensive guide to all of the biggest publishers and networks on the web. Written in a world before DSPs, SSPs, and Exchanges, the guide included Yahoo, Microsoft, AOL, Collective,
Over the past month I’ve made a real effort to ramp up my reading of advertising industry publications and newsletters. Ad Exchanger, AdAge, ExchangeWire, AdWeek – I have them all sent to my Reader and, save for a few lapses,
In the summer of 2009, an article titled “The Next Bubble: Eyeballs” appeared on the Harvard Business Review blog. Much of the article discussed new advertising innovations from the likes of Amazon and Tivo, but the overall message from the
This past weekend I traveled up to Skidmore College to deliver my once-per-semester guest lecture to a few business classes. In the past I’ve spoken about the structure of advertising agencies, the history of advertising, and things students can do
If the entire NYC advertising industry was simultaneously transported back to a single jr. high class – all the cool kids would be talking about “scale”. Over the last year and a half, it seems not a month goes by