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Andrew Eifler

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Product Management in Marathons and Sprints

Deciding which products to build and when is the most important decision for any high technology company. In a fast paced environment, investing in the wrong features or addressing the wrong use cases will leave you losing ground to competitors.

Andrew Eifler January 18, 2016 Product Management 4 Comments Read more

“Premium” Blog Post

Early on in my agency career I wrote a 50-some page comprehensive guide to all of the biggest publishers and networks on the web.  Written in a world before DSPs, SSPs, and Exchanges, the guide included Yahoo, Microsoft, AOL, Collective,

Andrew Eifler February 3, 2013February 12, 2013 Advertising, technology 3 Comments Read more

Learnings from an Ad Tech News Binge

Over the past month I’ve made a real effort to ramp up my reading of advertising industry publications and newsletters. Ad Exchanger, AdAge, ExchangeWire, AdWeek – I have them all sent to my Reader and, save for a few lapses,

Andrew Eifler January 27, 2013January 27, 2013 Advertising, technology 2 Comments Read more

The Next Bubble: Eyeballs – Three and a Half Years Later

In the summer of 2009, an article titled “The Next Bubble: Eyeballs” appeared on the Harvard Business Review blog.  Much of the article discussed new advertising innovations from the likes of Amazon and Tivo, but the overall message from the

Andrew Eifler January 13, 2013January 13, 2013 Advertising, technology 5 Comments Read more

The Evolution of Online Advertising – Presentation at Skidmore College.

This past weekend I traveled up to Skidmore College to deliver my once-per-semester guest lecture to a few business classes. In the past I’ve spoken about the structure of advertising agencies, the history of advertising, and things students can do

Andrew Eifler April 8, 2012April 8, 2012 Advertising, technology 3 Comments Read more

The Meaning of “Scale” and How it’s Evolved Over Time

If the entire NYC advertising industry was simultaneously transported back to a single jr. high class – all the cool kids would be talking about “scale”. Over the last year and a half, it seems not a month goes by

Andrew Eifler September 25, 2011 Advertising, Business, Economics, technology No Comments Read more
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