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Maslow’s Hierarchy of Needs

Abe Maslow and Why the CDJ is Not the Answer

In 1943, Abraham Maslow introduced the “Hierarchy of Needs” as a theoretical model of human motivations, leaving a permanent mark on the curriculum of Psychology 101 classes everywhere. The main tenet of Maslow’s model is that human pursuits follow a

Andrew Eifler April 24, 2011April 24, 2011 Advertising, Media Planning No Comments Read more
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