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Andrew Eifler

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Media Planning

Why Media Planning is the Most Stressful Job

In 2007, I started my career as an assistant media planner at an integrated media agency.  In many ways, it was a very difficult year.  Part of the difficulty was financial; my starting salary was just $30,000 per year.  After

Andrew Eifler August 4, 2013 Media Planning 1 Comment Read more

Frequency

How many times do you have to see an ad before it has its intended affect on you? One time? Two times? Ten times? Surely anything over 50 is just overkill – right? Before you go on reading – think

Andrew Eifler August 1, 2010 Advertising, Media Planning 1 Comment Read more

iPad and the Future of Media

Each new piece of media technology is a new doorway that marketers can use to walk into the lives of consumers. With the release of the iPad last week, and the subsequent scurry of publishers to capitalize on this new

Andrew Eifler April 11, 2010 Advertising, Media Planning 1 Comment Read more

Coevolution

An analogy: Advertisers:Media as Bees:Flowers Both pairs above have coevolved to support each other. Bees pollinate flowers because they are interested in the nectar, just as advertisers pay media companies because they are interested in advertising to their audience. Coevolution

Andrew Eifler November 1, 2009 Media Planning No Comments Read more
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