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Will Programmatic TV Advertising Kill Cable TV?

Now that “Smart” TV’s are prompting us to update their software nearly as often as our computers, it’s becoming easier to imagine a world where real-time programmatic television advertising is a reality.  This shift, in itself, is a monumental change

Andrew Eifler August 19, 2012August 19, 2012 Advertising, technology 4 Comments Read more
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