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Andrew Eifler

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Simplicity

Overdesigned Products

Like any new homeowner, my weekends have been pretty much dominated by jobs around the house. Cleaning out the basement, getting a plumber to fix the sink, rebuilding the crawlspace door, etc. etc. It’s been a really busy couple of

Andrew Eifler August 2, 2015 Product Management 2 Comments Read more

The Key to Having Your Message Heard: Simplicity, Repetition, and Analogies

Over the past few years, my most consistent blog theme has been the way that inherent human limitations affect business outcomes.  I find it absolutely fascinating.  People come in all sorts of different shapes and sizes (mentally, physically, and emotionally)

Andrew Eifler March 3, 2013 Human Behavior 1 Comment Read more

The Danger of Simple Viral Messages

This weekend I enjoyed a relaxing bike ride through Prospect Park, spotting my girlfriend as she trained for the New York marathon. Riding at a runner’s pace — slow enough to allow for plenty of observation — I noticed that

Andrew Eifler September 5, 2011September 5, 2011 Advertising, Life No Comments Read more
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