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Andrew Eifler

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Skidmore College

The Business Plan Competition

For the third year in a row, I was lucky to be selected as a judge and mentor for the Kenneth A. Freirich Business Plan Competition at Skidmore College. The competition always attracts some of the brightest and most motivated

Andrew Eifler February 28, 2016February 28, 2016 Business No Comments Read more

Creating and Sustaining Momentum

I recently mentored a team of students from Skidmore College competing in the fourth annual Kenneth A Freirich Business Plan Competition.  The students, Alexander Nassief ’16 and Zach Rohde ’14 of Rum Dogs Inc, were exceptional to work with and

Andrew Eifler May 26, 2014 Business No Comments Read more

Low-End Market Disruption

Early in my career, I made a simple promise to two professors at Skidmore College who focus on Advertising and Marketing.  I told them that each time they invite me up to talk to their students I will prepare a

Andrew Eifler March 31, 2013 Business, Economics 1 Comment Read more

The Top 5 Things I’ve Learned Since College

This weekend I traveled up to Saratoga Springs and to teach a few business classes at Skidmore College (my alma mater).  In order to keep things fresh, and to avoid boring students I’ve already taught (I go up twice per

Andrew Eifler September 30, 2012 Business, Education 4 Comments Read more

The Evolution of Online Advertising – Presentation at Skidmore College.

This past weekend I traveled up to Skidmore College to deliver my once-per-semester guest lecture to a few business classes. In the past I’ve spoken about the structure of advertising agencies, the history of advertising, and things students can do

Andrew Eifler April 8, 2012April 8, 2012 Advertising, technology 3 Comments Read more

How Do You Judge Someone?

This week I made the trip upstate to teach a few advertising classes at Skidmore College (my Alma Matter). As always, it was great to talk to a few classes, meet some inspired students, and address the student’s concerns about

Andrew Eifler March 27, 2011 Advertising, technology No Comments Read more

The Next Big Thing?

This coming Thursday and Friday I will be making my once-a-semester trip up to Skidmore College to teach a few advertising classes. As per tradition, I’m posting a few ideas on my lecture on my blog to get some early

Andrew Eifler March 20, 2011 Advertising, technology No Comments Read more

Saratoga

I had a nice visit this weekend in Saratoga.  Quick shot to share below of Congress Park shedding it’s leaves for the winter to come.  

Andrew Eifler November 14, 2010 Uncategorized No Comments Read more

The Value of Failure

This weekend I traveled to Saratoga Springs, NY, where I was lucky enough to be invited to guest speak at a few Skidmore College business classes. It was a great trip. The weather was beautiful and the classes exceeded all

Andrew Eifler March 7, 2010 Life 2 Comments Read more

The Role of Research in Media Planning and Buying

This upcoming Friday (3/5) I’ve been invited to speak to a Marketing Research class at Skidmore College. The purpose of my presentation will be to show the students all the different ways research is used in Media Planning and Buying

Andrew Eifler February 28, 2010February 28, 2010 Advertising, Media Planning 3 Comments Read more
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