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Andrew Eifler

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Strategy

The Importance of Strategic Planning

With 2016 just around the corner, I’ve recently had an epiphany about the importance of strategic planning. After years of being challenged by friends at smaller companies about why I spend so much time planning, I can now definitively prove

Andrew Eifler December 13, 2015December 15, 2015 Product Management No Comments Read more

Who was right?

Thinking back over the past four plus years working in ad tech there has been a lot of change. Companies have launched and folded, industries have shifted, and business opportunities have come and gone. Amid this rapidly shifting landscape, I often

Andrew Eifler October 25, 2015 Ad Tech 1 Comment Read more

Being the Coach and the Lead Blocker

As those who’ve read this blog for any period of time can attest, I often find myself reflecting on what it means to be a leader. It seems that each new project and each new responsibility helps give me new

Andrew Eifler February 23, 2015 Human Behavior No Comments Read more

Building a Collaborative Idea Environment

Just before the holidays, I gave a large internal company presentation on our 2015 strategic vision.  A lot of work went into preparing for the presentation and it was very well received.  Later that day, I was sitting at my

Andrew Eifler January 11, 2015 Business 2 Comments Read more

Deliberate and Emergent Strategies

Taking yet another page out of Clayton Christensen’s The Innovator’s Solution, I’ve been thinking a lot lately about deliberate vs. emergent strategies and their role in launching a new initiative. Christensen describes a deliberate strategy as a course of action

Andrew Eifler June 2, 2013 Business 5 Comments Read more
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