Last summer, I collaborated with Jen Beio to create the 100 Words Project ( – a fiendishly concisely challenge sum up thoughts and opinion on the future of advertising and Media. As this summer approaches, I’d like to revive the 100 Words Project and tackle the topic that everyone is talking about in 2011: Mobile Technology.

Below are my thoughts on Mobile in 100 words or less. Please contribute your thoughts below!


Next year, reading the Nielsen “3 Screens” report will become an exercise in the willing suspension of disbelief. “Mobile Technology” is really just a cliché label that represents a fleeting attempt by traditionally oriented marketers to preserve a world that has a discrete number of clearly defined media channels. iPhones, Ipads and Androids are just the first bits of debris thrown off the slow motion collision of the computer and telecommunications industries.

Text messages are preposterously overpriced, video conferencing will never catch on, and soon, having a computer that can’t be worn as a fashion accessory will be so 2010.


What do you think?

The 100 Words Project: Mobile Technology