Each new piece of media technology is a new doorway that marketers can use to walk into the lives of consumers. With the release of the iPad last week, and the subsequent scurry of publishers to capitalize on this new
Going Viral
After a nice walk through Central Park and an afternoon feast of Chinese food – I sat down at my computer to write about viral marketing. While formulating some ideas, I casually looked up twitpic.com to see how many views
The Role of Research in Media Planning and Buying
This upcoming Friday (3/5) I’ve been invited to speak to a Marketing Research class at Skidmore College. The purpose of my presentation will be to show the students all the different ways research is used in Media Planning and Buying
My Kind of Nostalgia Marketing
This weekend I had the pleasure of going to see Rock of Ages on Broadway – a musical where the story line is progressed by characters belting out classic rock hits of the 1980s. Firstly, as a preamble – it’s