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Andrew Eifler

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Disruptive Innovation

Disrupting the In-Store Experience

My wife and I live just two short blocks from the large PetSmart store on Atlantic Avenue in Cobble Hill, Brooklyn. This location is quite convenient for us because we have two cats and we are constantly buying things for

Andrew Eifler May 10, 2015 technology 2 Comments Read more

Jack Rabbit – A Genius Business Model

Miranda and I are training for the Brooklyn Half Marathon in May, and this past week we went to get new running shoes.  Usually it takes me forever – weeks – to buy new running shoes.  The reason it takes

Andrew Eifler March 16, 2014 Business 1 Comment Read more

The Economics of Higher Education

For the last few years, I have been doing some volunteer work in college fundraising.  Coming from the advertising and marketing industry, I help advise on fundraising marketing, media planning, and data analysis.  I see it as an easy way

Andrew Eifler February 23, 2014 Education 1 Comment Read more

Discovery Driven Planning

As the weather gets warmer and Q3 approaches, most companies are starting to think about business planning for next year.  In light of planning season I wanted to write just one more short entry based on learnings from Clayton Christensen’s The

Andrew Eifler June 9, 2013 Business, technology 3 Comments Read more

Low-End Market Disruption

Early in my career, I made a simple promise to two professors at Skidmore College who focus on Advertising and Marketing.  I told them that each time they invite me up to talk to their students I will prepare a

Andrew Eifler March 31, 2013 Business, Economics 1 Comment Read more
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