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Andrew Eifler

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It’s Really Hard to Change Your Brand

Late last year Playboy made headlines by announcing that they would no longer show nudity in their magazine. Down to a circulation of just ~800,000 (from a peak of 7.16M in 1972) the decision was likely spurred by declining readership

Andrew Eifler May 22, 2016May 23, 2016 Business 4 Comments Read more

What goes up…

According to theories by scientists such as Stephen Hawking and Roger Penrose – theories on which my grasp is tenuous at best – the only thing that keeps the universe from collapsing in on itself is its perpetual expansion. As

Andrew Eifler January 24, 2010 Media Planning 2 Comments Read more

Coevolution

An analogy: Advertisers:Media as Bees:Flowers Both pairs above have coevolved to support each other. Bees pollinate flowers because they are interested in the nectar, just as advertisers pay media companies because they are interested in advertising to their audience. Coevolution

Andrew Eifler November 1, 2009 Media Planning No Comments Read more
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