According to theories by scientists such as Stephen Hawking and Roger Penrose – theories on which my grasp is tenuous at best – the only thing that keeps the universe from collapsing in on itself is its perpetual expansion.

As sure as an apple shaken from a tree will fall to the earth, every mass in the universe is attracted to every other. Eventually, after the momentum of expansion expires, all matter will come hurdling inward toward one point resulting in an incredible explosion and a new beginning.

Scientists refer to the moment of the explosion as a “singularity” or as I’ve roughly interpreted it – a moment that remakes the rules.

Over the past two years, as the well established media industry has begun to shift momentum and begin collapsing in on itself, a burning question has been developing in my head.

The question is not ‘when will the industry collapse’ – it’s ‘what will happen after the big bang’?

What goes up…