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Andrew Eifler

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Product Management

WaterWipes: A Product Management Case Study

(Quick acknowledgement: I learned about the concept of Value Drivers, mentioned in this post, from Dr. Dwight Porter Ph.D of Applied Decision Resources – I’ve been very lucky to be his student over the past 6+ years.) Back in 2017,

Andrew Eifler September 2, 2018 Product Management 4 Comments Read more

A-B-D: Always Be Demoing

Back in 2015, I was introduced to Jonah Goodhart, CEO of MOAT.  Jonah is a well-known ad-tech leader with many exits to his name (you can read more about Jonah here) but, at the time, I knew him primarily as

Andrew Eifler July 29, 2018 Ad Tech, Product Management No Comments Read more

How Price Sensitive is Your Customer

One of the biggest differences between successful and struggling businesses comes down to one question: has price sensitive is your customer? It seems like common sense, but I didn’t fully understand what caused price sensitivity until recently.  Here are some

Andrew Eifler July 23, 2017 Product Management No Comments Read more

Business Plan Financial Models: A Mathematical Proof

Over the past 10 years I’ve worked on a lot of business plans.  First as a student, then as a product manager and as a coach to young entrepreneurs. In every business plan that I’ve worked on or reviewed, there

Andrew Eifler November 27, 2016 Product Management 2 Comments Read more

Warren Buffet’s Prioritization Strategy

Part of working at any high growth technology company is juggling a lot of competing priorities.  To be clear, having a lot of opportunities is a good thing – it means the business is growing and the company is thriving. 

Andrew Eifler October 23, 2016October 23, 2016 Business, Product Management 1 Comment Read more

Selling Tech to Businesses

I’ve been very lucky over the past three weeks to have some time off from work to bond with my new son Jack (thanks to AppNexus’ generous paternity leave policy).  Although not sleeping very much, he’s really doing great (and

Andrew Eifler October 9, 2016 Product Management, technology No Comments Read more

Channel Partnership

Last week, Miranda and I discovered that the windows of our new house (yes – the windows I spent 3 days last fall re-glazing by hand..) are covered in peeling lead paint. After a strong warning from the lead inspector,

Andrew Eifler May 1, 2016May 7, 2016 Product Management No Comments Read more

What is a Product Offering?

Attribution: Today’s post is inspired by a lesson I recently learned from Dr. Dwight Porter, President of Applied Decision Resources and all around business genius.  I’m very lucky to study under his tutelage. —– Imagine for a second that you (the

Andrew Eifler April 10, 2016 Product Management 12 Comments Read more

Product Management in Marathons and Sprints

Deciding which products to build and when is the most important decision for any high technology company. In a fast paced environment, investing in the wrong features or addressing the wrong use cases will leave you losing ground to competitors.

Andrew Eifler January 18, 2016 Product Management 4 Comments Read more

The Importance of Strategic Planning

With 2016 just around the corner, I’ve recently had an epiphany about the importance of strategic planning. After years of being challenged by friends at smaller companies about why I spend so much time planning, I can now definitively prove

Andrew Eifler December 13, 2015December 15, 2015 Product Management No Comments Read more
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