In 2007, I started my career as an assistant media planner at an integrated media agency. In many ways, it was a very difficult year. Part of the difficulty was financial; my starting salary was just $30,000 per year. After
Frequency
How many times do you have to see an ad before it has its intended affect on you? One time? Two times? Ten times? Surely anything over 50 is just overkill – right? Before you go on reading – think
iPad and the Future of Media
Each new piece of media technology is a new doorway that marketers can use to walk into the lives of consumers. With the release of the iPad last week, and the subsequent scurry of publishers to capitalize on this new
Coevolution
An analogy: Advertisers:Media as Bees:Flowers Both pairs above have coevolved to support each other. Bees pollinate flowers because they are interested in the nectar, just as advertisers pay media companies because they are interested in advertising to their audience. Coevolution