Andrew Eifler

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The Reconsolidation of Consumer Attention

It was 2010 and the iPad had just debuted. Marketers knew the world was changing and it was our job, as their ad agency, to educate them about the disruption going on in the media world. At the time, the

Andrew Eifler September 20, 2015 technology 1 Comment Read more

Learnings from an Ad Tech News Binge

Over the past month I’ve made a real effort to ramp up my reading of advertising industry publications and newsletters. Ad Exchanger, AdAge, ExchangeWire, AdWeek – I have them all sent to my Reader and, save for a few lapses,

Andrew Eifler January 27, 2013January 27, 2013 Advertising, technology 2 Comments Read more

How I Absorb Knowledge

Digital media can be overwhelming. Twitter Facebook Google Reader Newspaper Sites Magazine Sites Google+ Linked In Any one of these digital media outlets produces so much content every minute (or every second) that trying to read and digest all of

Andrew Eifler October 2, 2011 Education, technology 2 Comments Read more
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