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Andrew Eifler

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Digital Media Analytics

In 20 Years Analysts Could Be Extinct

If Mad Men has taught one thing, it’s that the corporate offices of the 1960’s and 1970’s look very different from the offices of today.  Assuming the depiction is accurate (and I trust that it is, since everything on TV

Andrew Eifler August 26, 2012 Business, Digital Media Analytics 2 Comments Read more

The Art of Digital Media Analytics

This week three months ago, I changed careers. I transitioned from a role in Media Planning (helping clients make advertising and media investment decisions) to a role in Digital Media Analytics (analyzing the effectiveness of digital advertising investments). Since digital

Andrew Eifler July 10, 2011 Advertising, Digital Media Analytics 2 Comments Read more
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