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Andrew Eifler

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On Being a Draftsperson

I’ve always enjoyed working with my hands, and in college I took classes in jewelry and metals.  I was taught by a Professor named David Peterson who is an extremely talented (albeit tough) teacher.  After studying with David for two

Andrew Eifler February 18, 2018 Business, Life, technology 2 Comments Read more

The Power of Google: My Story of Being Blacklisted

On or around April 22nd 2017, this blog (andreweifler.com) was removed from the Google search index. The impact was devastating. (Daily sessions driven by Google Search to andreweifler.com between October ’16 and October ’17) As you can see, some days

Andrew Eifler October 22, 2017October 22, 2017 Ad Tech, technology 8 Comments Read more

It’s Never Been a More Terrible Idea to Follow the Herd

“Best business practices.”  The first time I herd this phrase was Sophomore year of college.  I was in business class and we were seated in the round having a discussion about business strategy.  I don’t remember the exact case, but

Andrew Eifler December 18, 2016December 18, 2016 Business, technology 6 Comments Read more

Selling Tech to Businesses

I’ve been very lucky over the past three weeks to have some time off from work to bond with my new son Jack (thanks to AppNexus’ generous paternity leave policy).  Although not sleeping very much, he’s really doing great (and

Andrew Eifler October 9, 2016 Product Management, technology No Comments Read more

The Reconsolidation of Consumer Attention

It was 2010 and the iPad had just debuted. Marketers knew the world was changing and it was our job, as their ad agency, to educate them about the disruption going on in the media world. At the time, the

Andrew Eifler September 20, 2015 technology 1 Comment Read more

Disrupting the In-Store Experience

My wife and I live just two short blocks from the large PetSmart store on Atlantic Avenue in Cobble Hill, Brooklyn. This location is quite convenient for us because we have two cats and we are constantly buying things for

Andrew Eifler May 10, 2015 technology 2 Comments Read more

On Unconscious Bias

This week I’ve been reflecting a lot on unconscious bias – specifically what it’s like to be a woman working at a technology company. AppNexus has been very active speaking out against gender bias and helping create awareness internally and

Andrew Eifler March 8, 2015 Human Behavior, technology No Comments Read more

The Year of the Media Agency

This post was originally published on the AppNexus Impressionist blog on January 29th: http://blog.appnexus.com/2015/year-media-agency/ —————————— The first part of Q1 – aka “Ad Tech Prediction Season” – is one of my favorite times of the year.  For these few weeks, our

Andrew Eifler February 1, 2015 technology No Comments Read more

Yik Yak

One of my favorite parts about guest speaking at colleges is that I get to learn about all the latest trends in digital technology.  It seems like every semester there is a new “it” mobile app.  Last month, the students

Andrew Eifler November 9, 2014 technology 2 Comments Read more

The Bowling Alley

Yesterday I picked up Geoffrey Moore’s Inside the Tornado; a sequel to his best-selling book Crossing the Chasm.  First off – wow.  What an amazing book.  Both Tornado and Chasm describe the challenges of marketing technology products through each stage

Andrew Eifler September 28, 2014September 28, 2014 Ad Tech, technology 3 Comments Read more
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