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Andrew Eifler

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Confidence and Strategy

I find it very interesting to watch well-known successful people confidently state opinions that we now know to be wrong. https://www.youtube.com/watch?v=BNeXlJW70KQ Start at 2:01 and watch through 3:13. In this video, Steve Jobs lays out his vision for NeXT with

Andrew Eifler September 21, 2014 technology 1 Comment Read more

Developing Technology

As a child, I had a strong affinity for 1960’s muscle cars.  My favorite was the late 1960’s Corvette Stingray.  I was completely taken by the hood curves and the oversized engine block of this unique car.  It really wasn’t

Andrew Eifler August 24, 2014 technology No Comments Read more

Why It’s So Difficult to Sell Technology to Ad Agencies

I’ve been studying ad agencies for the better part of 10 years.  First as an insider, working in media planning and analytics at a full service agency, and now as an outsider working for an advertising technology company.  Over the

Andrew Eifler August 10, 2014August 10, 2014 Advertising, technology 2 Comments Read more

If I Were Dennis Crowley…

Over the past few weeks I’ve found that my usage of the Foursquare app has been waning.  It’s not on purpose, but as Foursquare makes the big push to split their app into two separate ones — Swarm (for check-ins)

Andrew Eifler August 3, 2014 technology 3 Comments Read more

Rework – Lessons in Product Management

This week I read Rework by Jason Fried and David Heinemeier Hansson.  Overall – amazing book.  (And it was a breeze to get through after nearly 700 pages of Ray Kurzweil – see my post two weeks back on The

Andrew Eifler March 23, 2014 technology 2 Comments Read more

The Singularity is Near

When I was growing up in the early 1990s, I heard somewhere that there would be flying cars by the year 2000.  This made me very excited.  I couldn’t wait for my turn to ride in a flying car.  I

Andrew Eifler March 9, 2014 technology 2 Comments Read more

The Evolution of Good vs. Evil

Last weekend Miranda and I watched Captain Phillips, the movie about the 2009 hijacking of an American cargo ship by Somali pirates.  It was excellent and very intense.  For those of you who haven’t seen it, a large portion of

Andrew Eifler February 9, 2014 technology 4 Comments Read more

SnapChat and Lessons from Skidmore College

This past week, I made my semi-annual trip to Skidmore College to teach classes in advertising and marketing.  As always, I thoroughly prepared a fresh presentation to deliver to the students (since I visit different classes every semester and often

Andrew Eifler November 10, 2013 technology 3 Comments Read more

Capturing Productivity in Found Time

Every day, each of us gets exactly 1,440 minutes to accomplish our goals.  Many of those minutes are taken up by sleep, time at the office, or time with family – but sprinkled throughout the day, interspersed between our daily

Andrew Eifler October 13, 2013 technology No Comments Read more

Experimentation vs. Theory

Last week, on the recommendation of a co-worker, I started reading The Idea Factory: Bell Labs and the Great Age of American Innovation by Jon Gertner.  At just under half way through, I’m really finding the book to be fascinating. 

Andrew Eifler September 15, 2013 technology 3 Comments Read more
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