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Andrew Eifler

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A-B-D: Always Be Demoing

Back in 2015, I was introduced to Jonah Goodhart, CEO of MOAT.  Jonah is a well-known ad-tech leader with many exits to his name (you can read more about Jonah here) but, at the time, I knew him primarily as

Andrew Eifler July 29, 2018 Ad Tech, Product Management No Comments Read more

How Price Sensitive is Your Customer

One of the biggest differences between successful and struggling businesses comes down to one question: has price sensitive is your customer? It seems like common sense, but I didn’t fully understand what caused price sensitivity until recently.  Here are some

Andrew Eifler July 23, 2017 Product Management No Comments Read more

How I Explain Ad Tech to My Parents

How I Explain Ad Tech to My Parents

Like many people who work in the field of advertising technology, I have a really hard time talking to my parents about my job.  They know I work with computers and they understand that my work involves advertising – but

Andrew Eifler March 19, 2017 Ad Tech 3 Comments Read more

It’s Never Been a More Terrible Idea to Follow the Herd

“Best business practices.”  The first time I herd this phrase was Sophomore year of college.  I was in business class and we were seated in the round having a discussion about business strategy.  I don’t remember the exact case, but

Andrew Eifler December 18, 2016December 18, 2016 Business, technology 6 Comments Read more

What Differentiates One DSP over Another?

This is a repost from Quora – if you like it, please follow this link and “upvote”! —– Disclaimer: I have a bit of a horse in this race because I lead buy side product for AppNexus and one of

Andrew Eifler April 3, 2016 Ad Tech No Comments Read more

The Bowling Alley

Yesterday I picked up Geoffrey Moore’s Inside the Tornado; a sequel to his best-selling book Crossing the Chasm.  First off – wow.  What an amazing book.  Both Tornado and Chasm describe the challenges of marketing technology products through each stage

Andrew Eifler September 28, 2014September 28, 2014 Ad Tech, technology 3 Comments Read more

Developing Technology

As a child, I had a strong affinity for 1960’s muscle cars.  My favorite was the late 1960’s Corvette Stingray.  I was completely taken by the hood curves and the oversized engine block of this unique car.  It really wasn’t

Andrew Eifler August 24, 2014 technology No Comments Read more

Deliberate and Emergent Strategies

Taking yet another page out of Clayton Christensen’s The Innovator’s Solution, I’ve been thinking a lot lately about deliberate vs. emergent strategies and their role in launching a new initiative. Christensen describes a deliberate strategy as a course of action

Andrew Eifler June 2, 2013 Business 5 Comments Read more

On Industry Consolidation

Looking back over the past 200 years of human innovation, it’s easy to focus only on the winners.  General Motors, American Airlines, Hewlett Packard, Macy’s – giants in their respective industries.  However, these corporations were not always so dominant.  Largely

Andrew Eifler May 26, 2013 Business 1 Comment Read more

When to Choose an Integrated vs Modular Product Architecture

Over the past few months I’ve been reading through chapters of The Innovator’s Solution by Clayton M. Christensen.  It’s written in pretty thick business jargon so it takes a little while to get through, but the content is pure gold. 

Andrew Eifler May 5, 2013 Ad Tech, Business 5 Comments Read more
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