For the third year in a row, I was lucky to be selected as a judge and mentor for the Kenneth A. Freirich Business Plan Competition at Skidmore College. The competition always attracts some of the brightest and most motivated
Creating and Sustaining Momentum
I recently mentored a team of students from Skidmore College competing in the fourth annual Kenneth A Freirich Business Plan Competition. The students, Alexander Nassief ’16 and Zach Rohde ’14 of Rum Dogs Inc, were exceptional to work with and
Low-End Market Disruption
Early in my career, I made a simple promise to two professors at Skidmore College who focus on Advertising and Marketing. I told them that each time they invite me up to talk to their students I will prepare a
The Top 5 Things I’ve Learned Since College
This weekend I traveled up to Saratoga Springs and to teach a few business classes at Skidmore College (my alma mater). In order to keep things fresh, and to avoid boring students I’ve already taught (I go up twice per
The Evolution of Online Advertising – Presentation at Skidmore College.
This past weekend I traveled up to Skidmore College to deliver my once-per-semester guest lecture to a few business classes. In the past I’ve spoken about the structure of advertising agencies, the history of advertising, and things students can do
How Do You Judge Someone?
This week I made the trip upstate to teach a few advertising classes at Skidmore College (my Alma Matter). As always, it was great to talk to a few classes, meet some inspired students, and address the student’s concerns about
The Next Big Thing?
This coming Thursday and Friday I will be making my once-a-semester trip up to Skidmore College to teach a few advertising classes. As per tradition, I’m posting a few ideas on my lecture on my blog to get some early
I had a nice visit this weekend in Saratoga. Quick shot to share below of Congress Park shedding it’s leaves for the winter to come.
The Value of Failure
This weekend I traveled to Saratoga Springs, NY, where I was lucky enough to be invited to guest speak at a few Skidmore College business classes. It was a great trip. The weather was beautiful and the classes exceeded all
The Role of Research in Media Planning and Buying
This upcoming Friday (3/5) I’ve been invited to speak to a Marketing Research class at Skidmore College. The purpose of my presentation will be to show the students all the different ways research is used in Media Planning and Buying