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Andrew Eifler

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The Dubious Value of “Final” Drafts

It’s a fact of life in most corporate environments that lots of documents need to be created and lots of managers need to review them. The typical rhythm goes like this: An individual contributor creates a first draft of a

Andrew Eifler November 22, 2015 Business 1 Comment Read more

Overdesigned Products

Like any new homeowner, my weekends have been pretty much dominated by jobs around the house. Cleaning out the basement, getting a plumber to fix the sink, rebuilding the crawlspace door, etc. etc. It’s been a really busy couple of

Andrew Eifler August 2, 2015 Product Management 2 Comments Read more

House Hunting

Over the past couple months Miranda and I have been house hunting in Westchester. The process has been interesting to say the least. We’ve been out to look at homes four different times and have placed bids on a few

Andrew Eifler April 19, 2015 Life 3 Comments Read more

Simple Framework For Product Line Ownership

Outside of a company’s senior executives, the product line owner is probably the one person whose performance is most highly correlated with the overall success of a company. Distinct from the product development manager, who primarily works with engineers building

Andrew Eifler March 22, 2015March 9, 2018 Product Management 1 Comment Read more

On Unconscious Bias

This week I’ve been reflecting a lot on unconscious bias – specifically what it’s like to be a woman working at a technology company. AppNexus has been very active speaking out against gender bias and helping create awareness internally and

Andrew Eifler March 8, 2015 Human Behavior, technology No Comments Read more

The Bowling Alley

Yesterday I picked up Geoffrey Moore’s Inside the Tornado; a sequel to his best-selling book Crossing the Chasm.  First off – wow.  What an amazing book.  Both Tornado and Chasm describe the challenges of marketing technology products through each stage

Andrew Eifler September 28, 2014September 28, 2014 Ad Tech, technology 3 Comments Read more

Governor’s Island and Delivering Incremental Value

I always love the view walking west on Atlantic Avenue from our apartment in Cobble Hill.  The road dips down under the BQE and tumbles right into Brooklyn Bridge Park at Pier 6. As we were walking this route on

Andrew Eifler July 6, 2014 Product Management No Comments Read more

Product Planning in One Week

The job of the product manager is somewhat of an anomaly in the working world.  Unlike the role of, say, an engineer, or a sales person, the role of the product manager can be completely different at one company vs.

Andrew Eifler June 1, 2014June 29, 2014 Product Management No Comments Read more

Inefficiency Pays

When I worked in analytics at my ad agency, a good portion of my job was pulling reports, copying reporting data to excel, wrangling data together with vlookups, stuffing data into templates and making the same charts every month.  As

Andrew Eifler September 23, 2012September 24, 2012 Advertising, Media Planning 4 Comments Read more

The Brain-Computer Analogy

Have you ever thought that the computer is the perfect analogy for the workings of the brain? Even if you haven’t, doesn’t it just feel right?  Short-term memory is like memory in a computer, both can only hold a limited

Andrew Eifler July 22, 2012 Human Behavior, Life, technology 4 Comments Read more
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