This past month I saw three related things that got me thinking. 1) At the new burrito place that just opened up near my office (http://trescarnes.com/), instead of a cash register they have an iPad with an adapter to swipe
Discovery Driven Planning
As the weather gets warmer and Q3 approaches, most companies are starting to think about business planning for next year. In light of planning season I wanted to write just one more short entry based on learnings from Clayton Christensen’s The
Sitting Next to Dennis Crowley on the Airplane
This past week I traveled to San Francisco for the semiannual Ad Tech conference and the 2013 AppNexus San Francisco Summit. The week was a great success. We met with lots of clients, made some significant product announcements and got
“Premium” Blog Post
Early on in my agency career I wrote a 50-some page comprehensive guide to all of the biggest publishers and networks on the web. Written in a world before DSPs, SSPs, and Exchanges, the guide included Yahoo, Microsoft, AOL, Collective,
Learnings from an Ad Tech News Binge
Over the past month I’ve made a real effort to ramp up my reading of advertising industry publications and newsletters. Ad Exchanger, AdAge, ExchangeWire, AdWeek – I have them all sent to my Reader and, save for a few lapses,
The Next Bubble: Eyeballs – Three and a Half Years Later
In the summer of 2009, an article titled “The Next Bubble: Eyeballs” appeared on the Harvard Business Review blog. Much of the article discussed new advertising innovations from the likes of Amazon and Tivo, but the overall message from the
The Key to Brooklyn’s Most Efficient Car Service: Real Time Bidding
Four and a half years ago I discovered the calm atmosphere, less congested streets, and charming neighborhoods of Brooklyn. When I made the transition out of Manhattan, I had to develop some very specific “Outer Borough” skills – like navigating
Programmatic Buying and the Meaning of Words
Working in the advertising technology space, I’m a regular reader of AdExchanger.com, one of the industry’s leading trade publications. I usually read AdExchanger’s daily newsletter on my subway ride to work and I feel like they do a pretty good
“Web Only”
For the last three weeks we’ve had some pretty horrendous weather. First there was Hurricane Sandy, then barely a week later we had a nor’easter with sleet and snow. It’s been a very difficult time for a lot of people and I hope that
How to Sell Cable TV to Millennials
On my 12th birthday I discovered what it meant to be a millennial. As a present, my sister offered to take me to a music store and buy me a CD. Eleven years my senior, and a solid “Gen X’er,”