Now that “Smart” TV’s are prompting us to update their software nearly as often as our computers, it’s becoming easier to imagine a world where real-time programmatic television advertising is a reality. This shift, in itself, is a monumental change
The Brain-Computer Analogy
Have you ever thought that the computer is the perfect analogy for the workings of the brain? Even if you haven’t, doesn’t it just feel right? Short-term memory is like memory in a computer, both can only hold a limited
The Evolution of Online Advertising – Presentation at Skidmore College.
This past weekend I traveled up to Skidmore College to deliver my once-per-semester guest lecture to a few business classes. In the past I’ve spoken about the structure of advertising agencies, the history of advertising, and things students can do
Evernote vs Google Wave
Last week I started using the program Evernote to share weekly status updates with each member of my work team. The whole thing started after I picked up David Allen’s ‘Getting Things Done.’ Reading about Allen’s intoxicatingly thorough system of personal organization sort of set me on an organization kick.
Sweeping Generalizations
I recently read The Power of Pull by John Hagel III – in short, it’s a hokey book about how the Internet has changed the world. Usually I’m a complete sucker for this kind of material and I’ve happily read
Facebook vs Google
No one can argue that Google is the most profitable advertising company that the world has ever seen. Launching just over 14 years ago (with an IPO seven years ago) they have very quickly earned their place on the list
Sales, Presentations and PowerPoint
My definition of “Sales”: The ability of an individual to convey his or her thoughts in a clear and orderly manner such that an audience can understand and follow what is being said. Sales is an extremely important skill. I
The Future of the GRP
The universal unit of advertising measurement is the issue that will define advertising research and analytics over the next five years. Since the time of Don Draper, GRPs (Gross Rating Points) have been the predominant unit of measurement for Print,
How I Absorb Knowledge
Digital media can be overwhelming. Twitter Facebook Google Reader Newspaper Sites Magazine Sites Google+ Linked In Any one of these digital media outlets produces so much content every minute (or every second) that trying to read and digest all of
The Meaning of “Scale” and How it’s Evolved Over Time
If the entire NYC advertising industry was simultaneously transported back to a single jr. high class – all the cool kids would be talking about “scale”. Over the last year and a half, it seems not a month goes by