A few weeks ago I picked up Jared Diamond’s ‘Guns Germs and Steel’ and read through a couple chapters. I read the book right after college, but just now, looking back through Diamond’s thorough exploration on the origins of human
The Adjacent Possible
When was the last time you heard or read about a revolutionary technology or idea? Here is a random assortment: The Printing Press The Hybrid Electric Engine Facebook The iPad It would be hard to argue that any of these
Online Research in 100 Words
Soon, if not already, the millions of dollars spent annually on online survey-based research will only be applicable to an increasingly shrinking population of people – people who fill out online surveys. As the leading online research companies become more
Zen and the Art of Digital Analytics
A prominent theme of one of my favorite books, Zen and the Art of Motorcycle Maintenance, is the juxtaposition of two worldviews classified respectively as “Romantic” and “Classical”. The Romantic viewpoint, tangibly represented by a shiny new BMW motorcycle, is
Why are There So Many Sex Scandals?
It seems that not a season goes by where there is not a major government sex scandal. The most immediate example is Anthony Weiner, but in very recent memory there have also been Arnold Schwarzenegger (had a child with his
Fads vs. Sustainable Technologies – Predictions for the Future
With the recent flurry of online innovation and high profile tech IPO’s – it almost feels like we’re on to round two of the dot-com boom. However, amid all of the flashy new apps, tech start ups, and hyped IPOs,
The 100 Words Project: Mobile Technology
Last summer, I collaborated with Jen Beio to create the 100 Words Project (http://www.andreweifler.com/?p=127) – a fiendishly concisely challenge sum up thoughts and opinion on the future of advertising and Media. As this summer approaches, I’d like to revive the
How Do You Judge Someone?
This week I made the trip upstate to teach a few advertising classes at Skidmore College (my Alma Matter). As always, it was great to talk to a few classes, meet some inspired students, and address the student’s concerns about
The Next Big Thing?
This coming Thursday and Friday I will be making my once-a-semester trip up to Skidmore College to teach a few advertising classes. As per tradition, I’m posting a few ideas on my lecture on my blog to get some early
Rome Wasn’t Built in a Day
There was an article published by Atlantic Magazine back in August 2008 entitled “Is Google Making us Stupid?” (http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/6868/) The article, in short, ponders the side effects of the information age which allows us to find facts easily and quickly,