I’ve been studying ad agencies for the better part of 10 years. First as an insider, working in media planning and analytics at a full service agency, and now as an outsider working for an advertising technology company. Over the
Inefficiency Pays
When I worked in analytics at my ad agency, a good portion of my job was pulling reports, copying reporting data to excel, wrangling data together with vlookups, stuffing data into templates and making the same charts every month. As