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Andrew Eifler

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It’s Really Hard to Change Your Brand

Late last year Playboy made headlines by announcing that they would no longer show nudity in their magazine. Down to a circulation of just ~800,000 (from a peak of 7.16M in 1972) the decision was likely spurred by declining readership

Andrew Eifler May 22, 2016May 23, 2016 Business 4 Comments Read more
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