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Andrew Eifler

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Consolidation

The Reconsolidation of Consumer Attention

It was 2010 and the iPad had just debuted. Marketers knew the world was changing and it was our job, as their ad agency, to educate them about the disruption going on in the media world. At the time, the

Andrew Eifler September 20, 2015 technology 1 Comment Read more

On Industry Consolidation

Looking back over the past 200 years of human innovation, it’s easy to focus only on the winners.  General Motors, American Airlines, Hewlett Packard, Macy’s – giants in their respective industries.  However, these corporations were not always so dominant.  Largely

Andrew Eifler May 26, 2013 Business 1 Comment Read more
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