Early on in my agency career I wrote a 50-some page comprehensive guide to all of the biggest publishers and networks on the web. Written in a world before DSPs, SSPs, and Exchanges, the guide included Yahoo, Microsoft, AOL, Collective,
Programmatic Buying and the Meaning of Words
Working in the advertising technology space, I’m a regular reader of AdExchanger.com, one of the industry’s leading trade publications. I usually read AdExchanger’s daily newsletter on my subway ride to work and I feel like they do a pretty good